Search Engine Marketing (SEM)

Definition of Search Engine Marketing (SEM)

Strategies used to increase website visibility and traffic through paid advertising on search engines.

Explanation of Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM encompasses various techniques, including pay-per-click (PPC) advertising, where advertisers bid on keywords to display their ads to users searching for those terms. The goal of SEM is to drive targeted traffic to a website and increase conversions by reaching users actively searching for related products or services. SEM campaigns can be highly targeted, allowing advertisers to reach specific demographics, geographic locations, and user interests. The effectiveness of SEM relies on keyword research, ad copy optimization, and continuous performance monitoring. By analyzing metrics such as click-through rates (CTR), cost per click (CPC), and return on investment (ROI), advertisers can refine their campaigns to maximize effectiveness. SEM provides immediate visibility and results, making it an essential component of a comprehensive digital marketing strategy.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.