Remarketing Audience

Definition of Remarketing Audience

A group of users targeted for follow-up marketing efforts based on their previous interactions with a brand.

Explanation of Remarketing Audience

A remarketing audience is a group of users who have previously interacted with a brand’s website, app, or content but have not yet completed a desired action, such as making a purchase or signing up for a newsletter. Remarketing involves targeting these users with specific ads to re-engage them and encourage them to return and complete the action. Remarketing audiences can be created using tracking pixels, cookies, or user IDs to identify and segment users based on their behavior. By focusing on remarketing audiences, businesses can increase conversion rates, improve ROI, and enhance customer retention. Effective remarketing requires personalized and relevant messaging, frequency capping to avoid ad fatigue, and continuous monitoring and optimization of campaigns.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.