Definition of Ad Fatigue
When an audience becomes tired or bored with seeing the same advertisements repeatedly.
Explanation of Ad Fatigue
Ad fatigue occurs when an audience becomes bored or annoyed with seeing the same advertisement repeatedly, leading to decreased engagement and effectiveness. This phenomenon is common in digital marketing, where users are frequently exposed to the same ads across various platforms. For example, if a social media user sees the same promotional ad multiple times a day, they may start to ignore it or develop a negative perception of the brand. Ad fatigue can result in lower click-through rates, reduced conversions, and wasted ad spend. To combat ad fatigue, marketers can rotate ad creatives, update messaging, and target different audience segments. By keeping ads fresh and relevant, businesses can maintain audience interest, improve engagement, and achieve better marketing results. Monitoring ad performance and user feedback is essential for identifying and addressing ad fatigue.