Projected Revenue

Definition of Projected Revenue

An estimate of future income based on historical data and market trends.

Explanation of Projected Revenue

Projected revenue refers to the estimated income a business expects to generate over a specific period, based on current trends, historical data, and market analysis. This projection helps businesses plan and set financial goals, allocate resources, and make informed decisions about growth strategies. Accurate revenue projections are essential for budgeting, forecasting, and evaluating the potential success of new initiatives. To create a revenue projection, businesses analyze factors such as sales trends, market conditions, customer behavior, and economic indicators. Regularly updating and reviewing projected revenue helps businesses stay agile and adapt to changing market conditions. By understanding their projected revenue, companies can better manage their finances, set realistic targets, and drive sustainable growth.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.