Rich Snippet

Definition of Rich Snippet

Enhanced search results that display additional information, such as ratings, images, or prices, to provide more context.

Explanation of Rich Snippet

A rich snippet is an enhanced search result displayed by search engines that provides additional information about the content of a webpage. Unlike regular search results, rich snippets include extra elements such as star ratings, images, prices, and brief descriptions. For example, a recipe page might appear in search results with a rich snippet showing the recipe’s rating, cooking time, and a thumbnail image. Rich snippets improve the visibility and attractiveness of search results, making it easier for users to find relevant information quickly. They can increase click-through rates and drive more traffic to a website. To enable rich snippets, website owners need to use structured data markup, such as Schema.org, to provide search engines with detailed information about their content. By leveraging rich snippets, businesses can enhance their online presence, improve user experience, and boost their search engine optimization (SEO) efforts.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.