Mobile Retargeting

Definition of Mobile Retargeting

The practice of targeting mobile ads to users who have previously interacted with a mobile app or site.

Explanation of Mobile Retargeting

Mobile Retargeting is a digital advertising strategy that involves delivering targeted ads to mobile users who have previously interacted with a website or app but did not complete a desired action, such as making a purchase or signing up. This strategy aims to re-engage these users and encourage them to return and complete the conversion. Mobile retargeting uses tracking technologies, such as cookies and pixels, to identify and target these users across various mobile platforms, including apps, social media, and mobile web. By showing relevant ads to users who have already shown interest in a brand, mobile retargeting increases the likelihood of conversion and improves the overall effectiveness of advertising campaigns. Effective mobile retargeting requires careful planning and strategy to ensure that ads are relevant, timely, and aligned with user intent. By leveraging mobile retargeting, businesses can enhance their digital advertising efforts, increase conversion rates, and achieve better results. This strategy is essential for maximizing the impact of mobile marketing and driving growth.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.