Mobile First Indexing

Definition of Mobile First Indexing

A search engine ranking method that prioritizes mobile-friendly websites.

Explanation of Mobile First Indexing

Mobile First Indexing is a practice used by search engines, such as Google, where the mobile version of a website is prioritized for indexing and ranking purposes. This approach reflects the growing importance of mobile devices in web browsing and ensures that websites provide a good user experience on mobile devices. With mobile first indexing, search engines use the mobile version of a website’s content and structure to determine its relevance and ranking in search results. Businesses must ensure that their mobile websites are optimized for performance, speed, and usability to maintain or improve their search engine rankings. This includes using responsive design, optimizing images, and ensuring that content is easily accessible on mobile devices. Mobile first indexing emphasizes the need for businesses to prioritize their mobile presence and provide a seamless experience for mobile users. By optimizing their websites for mobile first indexing, businesses can improve their search engine visibility, attract more mobile traffic, and achieve better results in the competitive online market.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.