Keyword Density

Definition of Keyword Density

The percentage of times a keyword appears on a webpage compared to the total number of words on the page.

Explanation of Keyword Density

Keyword density refers to the percentage of times a keyword or key phrase appears in a piece of content relative to the total number of words. It is an important factor in search engine optimization (SEO) because it helps search engines understand the relevance of a webpage to specific search queries. To calculate keyword density, divide the number of times the keyword appears by the total word count and multiply by 100 to get a percentage. While it is essential to include relevant keywords in your content, maintaining a natural flow and readability is crucial. Overusing keywords, known as keyword stuffing, can lead to a poor user experience and may be penalized by search engines. The ideal keyword density varies depending on the length and context of the content, but generally, a density of 1-3% is considered acceptable. By carefully balancing keyword usage with high-quality, informative content, businesses can improve their SEO performance and attract more organic traffic.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.