Customer Feedback

Definition of Customer Feedback

Information provided by customers about their experience with a product or service.

Explanation of Customer Feedback

Customer Feedback refers to the opinions, suggestions, and experiences shared by customers regarding a product, service, or brand. This feedback can be collected through various channels, such as surveys, reviews, social media, and direct interactions. Customer feedback provides valuable insights into customer satisfaction, preferences, and areas for improvement. By actively seeking and analyzing feedback, businesses can identify strengths and weaknesses, address issues, and enhance their products and services. Effective customer feedback management involves listening to customers, responding to their concerns, and taking action to implement improvements. Regularly gathering and leveraging customer feedback helps businesses build stronger relationships, increase loyalty, and drive growth. Feedback also plays a crucial role in innovation, helping businesses stay aligned with customer needs and market trends. By prioritizing customer feedback, businesses can create better experiences and achieve long-term success.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.