Ad Yield

Definition of Ad Yield

The revenue generated per advertisement shown on a website or app.

Explanation of Ad Yield

Ad yield refers to the revenue generated per impression from digital advertisements, indicating the efficiency and profitability of ad inventory. It is calculated by dividing the total ad revenue by the number of ad impressions. For example, if a website earns $1,000 from 100,000 ad impressions, the ad yield would be $0.01 per impression. Optimizing ad yield involves maximizing the revenue earned from each ad impression by improving ad placement, targeting, and demand sources. Publishers can enhance ad yield by leveraging programmatic advertising, A/B testing different ad formats, and partnering with multiple ad networks. By focusing on ad yield optimization, businesses can increase their ad revenue, improve the overall monetization of their digital properties, and achieve better financial performance. Understanding and analyzing ad yield is crucial for making informed decisions about ad strategies and inventory management.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.