Responsive Ad

Definition of Responsive Ad

An advertisement designed to adapt its size and format to fit various devices and screen sizes.

Explanation of Responsive Ad

A responsive ad is an advertisement that automatically adjusts its size, format, and appearance to fit various devices and screen sizes. This type of ad is designed to provide an optimal viewing experience for users, regardless of whether they are using a desktop computer, tablet, or smartphone. Responsive ads can include text, images, videos, and interactive elements, and they adapt to different placements and orientations. By using responsive ads, businesses can ensure their ads are displayed correctly and effectively across multiple platforms, increasing reach and engagement. Creating responsive ads requires flexible design, appropriate content, and robust testing to ensure they work well on different devices. By leveraging responsive ads, companies can enhance their advertising efforts, improve user experience, and achieve better results.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.