Qualitative Insight

Definition of Qualitative Insight

Deep understanding gained from analyzing qualitative data, often used to inform decisions.

Explanation of Qualitative Insight

Qualitative insight refers to the deep understanding gained from analyzing qualitative data, which includes non-numerical information such as opinions, experiences, and emotions. These insights help businesses uncover the reasons behind customer behaviors, preferences, and attitudes. Obtaining qualitative insights involves methods such as interviews, focus groups, and open-ended surveys, where participants provide detailed feedback in their own words. By identifying patterns, themes, and trends within this data, businesses can make informed decisions, improve products or services, and develop more effective marketing strategies. Qualitative insights complement quantitative data by providing context and depth, allowing businesses to understand the “why” behind the numbers. Leveraging qualitative insights helps companies create more personalized and engaging experiences, build stronger customer relationships, and drive growth.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.