Definition of Qualitative Data
Non-numerical information that provides insights into underlying reasons and motivations.
Explanation of Qualitative Data
Qualitative data refers to non-numerical information that describes characteristics, qualities, and attributes. This type of data is often collected through methods such as interviews, focus groups, observations, and open-ended surveys. Qualitative data provides insights into people’s thoughts, feelings, motivations, and behaviors, helping businesses understand the underlying reasons behind certain actions or preferences. Analyzing qualitative data involves identifying patterns, themes, and trends within the information, which can inform decision-making, product development, and marketing strategies. While qualitative data is valuable for gaining deep insights, it is often complemented by quantitative data to provide a more comprehensive understanding. By leveraging qualitative data, businesses can enhance their understanding of customers, improve their offerings, and create more effective and targeted marketing campaigns.