Pre-Roll Ad

Definition of Pre-Roll Ad

An advertisement that plays before the main content on a video platform.

Explanation of Pre-Roll Ad

A pre-roll ad is a type of online video advertisement that plays before the main content on platforms such as YouTube, streaming services, or news websites. These ads are typically short, ranging from a few seconds to a minute, and are designed to capture the viewer’s attention quickly. Pre-roll ads can be skippable or non-skippable, with non-skippable ads often being shorter in duration. The primary goal of a pre-roll ad is to engage the audience and drive them to take action, such as visiting a website, making a purchase, or learning more about a product or service. Because they appear before desired content, pre-roll ads can achieve high visibility and engagement rates. However, it is important to create compelling and relevant content to avoid viewer frustration and maximize the ad’s effectiveness. By strategically using pre-roll ads, businesses can enhance their brand visibility and drive better marketing outcomes.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.