Pop-Up Ad

Definition of Pop-Up Ad

A type of online advertisement that appears in a new window or tab on a user’s screen.

Explanation of Pop-Up Ad

A pop-up ad is an online advertisement that appears in a new window or overlay on a web page, often interrupting the user’s browsing experience. These ads can be triggered by various actions, such as visiting a website, clicking on a link, or spending a certain amount of time on a page. Pop-up ads are designed to capture the user’s attention and prompt immediate action, such as signing up for a newsletter, downloading a resource, or making a purchase. While pop-up ads can be effective in generating leads and conversions, they are also often viewed as intrusive and can negatively impact the user experience. To mitigate this, businesses should use pop-up ads sparingly and ensure they are relevant, valuable, and easy to close. Additionally, adhering to best practices, such as timing the ads appropriately and providing a clear call to action, can enhance their effectiveness and minimize user frustration.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.