Online Visibility

Definition of Online Visibility

The degree to which a brand or website is visible and easily found by users on the internet.

Explanation of Online Visibility

Online visibility refers to the extent to which a brand, company, or individual is discoverable and noticeable on the internet. This includes appearing in search engine results, social media platforms, online directories, and other digital channels. For example, a business with high online visibility might have its website appear on the first page of search results, active social media profiles, and numerous mentions in online publications. Increasing online visibility involves optimizing digital content for search engines (SEO), engaging with audiences on social media, and leveraging online advertising. By enhancing online visibility, businesses can attract more traffic, reach a broader audience, and improve brand recognition. The goal is to ensure that the target audience can easily find and interact with the brand online, leading to higher engagement and conversions. By focusing on online visibility, companies can enhance their digital presence, drive traffic, and achieve better marketing outcomes.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.