Mobile Media Buying

Definition of Mobile Media Buying

The process of purchasing advertising space on mobile platforms.

Explanation of Mobile Media Buying

Mobile Media Buying involves purchasing advertising space on mobile platforms, such as apps and mobile websites, to reach the target audience and promote products or services. This process includes identifying the right ad networks, negotiating rates, and selecting the most effective ad formats, such as banners, interstitials, and video ads. Effective mobile media buying requires a strategic approach to ensure that ads are delivered to the right audience at the right time and place. By leveraging data and insights, businesses can optimize their ad placements, maximize reach, and improve return on investment (ROI). Mobile media buying also involves tracking and analyzing key performance indicators (KPIs) such as impressions, clicks, and conversions to measure the effectiveness of campaigns. By continuously optimizing their media buying strategies, businesses can enhance their mobile advertising efforts, increase brand visibility, and drive better results. Mobile media buying is essential for reaching mobile users and achieving marketing objectives in the rapidly growing mobile market.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.