Mobile Banner

Definition of Mobile Banner

A type of advertisement displayed on mobile devices, typically at the top or bottom of the screen.

Explanation of Mobile Banner

Mobile Banner is a type of digital advertisement designed to be displayed on mobile devices, such as smartphones and tablets. These ads typically appear as rectangular or square banners at the top, bottom, or within the content of a mobile app or website. Mobile banners are used to promote products, services, or brands and can include images, text, and interactive elements. They are an essential part of mobile advertising campaigns, helping businesses reach their target audience on mobile devices. Effective mobile banner ads require a clear and compelling message, eye-catching design, and a strong call to action. By leveraging mobile banners, businesses can increase brand visibility, drive traffic, and boost conversions. Mobile banners are often part of a broader mobile marketing strategy that includes other ad formats such as interstitials and video ads. By optimizing mobile banner ads for different devices and screen sizes, businesses can enhance their mobile advertising efforts and achieve better results in the growing mobile market.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.