Link Reclamation

Definition of Link Reclamation

The act of recovering lost or broken backlinks to improve SEO.

Explanation of Link Reclamation

Link Reclamation is the process of identifying and reclaiming lost or broken backlinks that once pointed to a website. Over time, backlinks can become broken due to changes in URL structures, deleted pages, or website migrations. Link reclamation aims to restore these valuable links to maintain or improve a website’s link profile and search engine optimization (SEO) performance. The process involves identifying broken or lost links, contacting the webmasters of the linking sites, and requesting updates to the links. Tools and software can help automate the identification of broken backlinks, making the process more efficient. Reclaiming lost links is often easier and more effective than building new ones, as the relationship with the linking site already exists. By restoring these links, businesses can regain lost link equity, improve their search engine rankings, and enhance their overall online visibility. Link reclamation is an essential aspect of ongoing SEO maintenance, ensuring that a website’s link profile remains strong and supportive of its digital marketing goals.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.