Google Analytics

Definition of Google Analytics

A web analytics service offered by Google that tracks and reports website traffic and user behavior.

Explanation of Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and user behavior. It’s a powerful tool for businesses to understand how visitors interact with their websites, where they come from, and what actions they take. The platform provides insights into various metrics, such as the number of visitors, page views, bounce rate, and conversion rate. By analyzing this data, businesses can identify strengths and weaknesses in their online presence and make informed decisions to improve user experience and achieve their goals. Google Analytics also offers features like goal tracking, custom reports, and integration with other Google services, such as Google Ads and Search Console. Setting up Google Analytics involves adding a tracking code to the website, which collects data about user interactions. Regularly reviewing and interpreting this data helps businesses optimize their website design, content, and marketing strategies. Effective use of Google Analytics can lead to better understanding of customer behavior, increased engagement, and higher conversion rates.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.