Definition of Ad Server
A web-based tool used by publishers, advertisers, and ad agencies to help with ad management, campaign management, and ad trafficking.
Explanation of Ad Server
An ad server is a technology platform that stores and delivers digital advertisements to websites, apps, and other digital platforms. It manages the placement, delivery, and tracking of online ads, ensuring they reach the right audience at the right time. Ad servers collect data on ad performance, such as impressions, clicks, and conversions, providing valuable insights for optimizing campaigns. There are two types of ad servers: publisher-side and advertiser-side. Publisher-side ad servers manage the ads displayed on the publisher’s site, while advertiser-side ad servers help advertisers manage and track their campaigns across multiple publishers. Ad servers are essential for efficient and effective digital advertising management.